Review of The Rooster Teeth Website
Rooster Teeth: Paradise for Gamers with a Sense of Humour
As a visual consumer, I have chosen to review the impact of design elements used on the website Rooster Teeth. This site brings together gaming, comedy, podcasts and cool products all in one place. It’s like Nirvana for gamers who enjoy social commentary and early access to information about the gaming culture. It is a gaming community.
Figure 1: Rooster Teeth Logo
Source: Roosterteeth.com
Background
Rooster Teeth Productions was co-founded by Burnie Burns, Matt Hullum, Geoff Ramsey, Gus Sorola and Joel Heyman in 2003 in the United States. It currently has over 8.2 million subscribers and over 4 billion video views, as of September 2015 (Rooster Teeth 2015).
It specializes in the creation of live action shorts, animated shorts and machinima (online videos of game play). The first machinima was done by Burns in 2003 using Halo: Combat Evolved. According to Rooster Teeth (2015) the popularity of these videos escalated and led to the creation of the iconic Red vs. Blue comic/science fiction series. This series is still in production in 2015 and is now in its 13th season.
Assessing the website rather than viewing content on the Rooster Teeth YouTube channel means that videos can be accessed a week earlier which is one of the key reasons I access the site. I also enjoy the social commentary pod-casts. I admire that these guys are doing what they love and providing a reputable platform for the gaming community. Oh, and the fact that they make a great living from doing this is incredible. They saw a need in the market and filled it. That’s great business.
They are living the dream.
Design Considerations
Figure 2: Rooster Teeth Banner
Source: Roosterteeth.com
Right from the outset, the Rooster Teeth logo is sharp, memorable, makes sense and is highly recognizable. The most effective logos have a simple message and design according to Ames (2015, p. 2) and do not have to be complex to work well. The quirky, no-nonsense nature of the logo is an excellent branding message. Viewers can reasonably assume they will find what they want on this site. Their ‘slogan‘ clearly states that this site is about comedy, gaming and community.
Initial observation reveals that this website is uncluttered and the main banner displays the Rooster teeth theme colours of saturated black values, red and white. The design is sharp and tabs are clearly visible. Readability is excellent due to the contrasting nature of colours (Ames 2015, p.3).
The banner logo features on the left hand side, keeping the brand prominent in an asymmetrical style. This is a conscious decision in regard to balance as the social media (share) links balance this out on the right hand side. This company also markets several products such as T-shirts and mugs with their famous logo and derivatives so brand placement on the website is important.
Figure 3: Rooster Teeth Home Page
Source: Roosterteeth.com
Fonts are sans-serif for easy reading and consistent over the page. Colours are used to ensure readability within the rule of best read colour combinations being light on dark, or dark writing on light (Ames 2015, pp. 3-4) This style of sans-serif font is normally associated with less formal written work, thereby appealing to the younger target audience of this website.
The home page is dynamic and changes every day due to newly uploaded content. The layout is deliberately asymmetrical (Ames 2015, p.6) with one main video link to the left and smaller, related links to the right. The main video link serves as the website’s “optical centre” (Ames 2015, p.6), even though it is to the left. It draws the viewer’s eye first to the video, then to smaller featured videos to the right, and finally to the “Recently Added Videos” section at the bottom.
In terms of graphics, gaming is a very visual medium and this website also features graphics over text volume. White space has been used well between videos, especially between the featured videos on the right hand side, which are presented in individual boxes for clarity of message (Ames 2015, p.5).
In conclusion, careful consideration has been given to design principles by the creators of the Rooster Teeth website. It’s no-nonsense, graphic, edgy appearance would appeal greatly to the gaming community.
References
Ames, K 2015, COMM11007 Media writing week 10: impact of design: study guide, CQUniversity, Rockhampton.
Rooster Teeth 2015, Rooster Teeth, viewed 23 September 2015, https://roosterteeth.com/